AFFORDABLE FINANCIAL ADVICE

Take charge of your financial life.

Welleness is your AI + human money best friend. From pensions and protection to investments and wills, Elle answers the awkward questions and female advisers step in when it actually matters - at a fraction of the usual cost.

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Built for

Women

Human advisers

All female

GET STARTED

5 mins

A working mother at her desk with the Welleness app

Money check

72/100

▲ up 3 this month

“Elle helped me ask the right questions. Then she found someone who could actually answer them.”

alice, 41 · GP & mum of two

Meet Elle

Your money friend who never sleeps.

Elle asks the right questions to help you understand your gaps. No jargon. No such thing as a silly question. She speaks in plain language, learns your life, and keeps an eye on the money stuff that matters, so you don't have to.

Understands your whole money picture, not just one account

Nudges you only when it's important

Preps everything so your adviser time is short and useful

Chat with ElleLive

Morning Maya ✨ The Bank of England moved rates last week, it nudges your mortgage bit down a little. Want to look ahead to your renewal together?

Yes please 🙏 and can we double check my life cover while we’re at it?

Of course. I’ve pulled your policy and there’s a small gap around income protection. Shall I book Elena (your adviser) for a quick chat on Thursday?

Elle is drafting a summary for Elena…

How Welleness helps

Six areas of your financial life, well looked after.

Good financial health is more than just money in and money out. Elle sees the whole picture and helps in every corner – so nothing important slips through the cracks.

Living today

Where does it all go? Elle pulls the picture together so you can see what you’re actually spending on you, the family and the fun stuff, no shame, no spreadsheets.

Protection

If life throws a curveball, would you and the kids be ok? We check your cover in plain English and fix any gaps with your adviser.

Mortgage & home

Your mortgage is usually your biggest fixed cost. Elle nudges you when rates move so you’re never accidentally overpaying.

Pension

You’ve probably got a pension (or several). We find them, explain how they’re invested, and make sure future-you is properly looked after.

Savings & investing

Cash sitting in the bank losing value? Elle shows you gentle, sensible ways to make more of it, matched to how you actually feel about risk.

Family & legacy

Without a will your children don’t automatically inherit. We help you sort the not-fun-but-really-important stuff, once and properly.

Your money check

A score that shows you where you stand, in realtime.

We look at where you are now, but also where you want to be and what it means for the people you love. See how a small change can make a big difference.

Living today

Income & everyday spending

Protection

Life, income & health cover

Mortgage & home

The roof over your head

Pension

Future you, sorted

Savings & investing

Making your money work

Family & legacy

Wills and the people you love

A mother holding her baby by a sunny window

Motherhood

A woman smiling at her laptop in a bright office

New job

A woman and her mother going through paperwork at the kitchen table

Inheritance

A woman with a mug in her new flat, boxes behind her

Divorce

How it works

Help when it matters, not once a year.

Old-school advisers wait for a diary invite. Welleness reaches out the moment something actually changes for you.

Something moves

Interest rates, a job change, a new baby, a bill shock.

Elle spots it

She recalculates the bit that changed, not your whole world.

You both hear about it

You and your adviser get the same friendly heads-up.

A useful little chat

Not an annual review. Help exactly when life asks for it.

nothing fancy, just really useful

Guided moments to get you unstuck.

Free

Financial health check

A quick, plain-language snapshot of where you are right now. Create a free account and see your results – plus what to do next.

Try it →

FREE

45 min call with an adviser

Your adviser will help you understand where you might be vulnerable and how you can improve.

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RISK

How you feel about risk

Captured through a real conversation with Elle, meaningful to how you manage your money, usaful for your adviser.

Try it →

These tools guide and illustrate. Regulated advice always stays with your adviser.

Elizabeth, financial adviser at Welleness

Your adviser

Meet Lizzie. On your side.

Elizabeth Goswamy, DipPFS · Independent Financial Adviser

Elizabeth is a fully regulated independent financial adviser who has spent her career helping women make sense of pensions, protection, investing and family finances. She’s one of the humans on the other side of Elle, warm, plain-speaking, and firmly on your side.

FCA regulated

Diploma qualified in Regulated Financial Planning

Independent, not tied to any provider

Meets you online, when it suits you

FCA-regulated advisers

All financial advice is delivered through regulated advisers. Your money, properly protected.

Female network

Our adviser network understands women’s financial journeys, because they’ve lived them too.

Trusted by thousands

Join women across the UK who are already taking control of their money with Welleness.

what she says

The words that keep us going.

Jude

★★★★★

“WOW! I am blown away and actually really grateful. This landed at just the right time for me. I'm at an odd point, financially, definitely want to take more control, shitting myself about having taken a number of years out of investing in my pension and taking a hit to my income. So I'm really grateful to you for developing this because I think it is SO needed.”

1 May 2026

Common questions

Everything you were too polite to ask.

Is Welleness actually regulated?

Our human advisers are all authorised and regulated by the FCA. Welleness itself is not regulated today, but has applied. So Elle guides and educates, and regulated planning always sits with your adviser.

Who is Welleness for?

Working women, typically between 30 and 55, often juggling careers and family life. If money's the thing you keep meaning to sort out but never quite get to, that's exactly who we built this for.

Do I have to connect my accounts?

Not at all. Share only what you're comfortable with. Elle works with whatever you give her and asks everything in plain language, we can build up your full financial picture over time, at your pace.

How is this different from a traditional adviser?

There's no minimum amount of savings or investments you need to work with us, and no big upfront fees to get started. By blending AI guidance with real human advice, we can keep costs lower and make high quality advice accessible to more women, not just those with the most to invest.

Take charge of your financial life.

Your money friend who never sleeps.

Six areas of your financial life, well looked after.

A score that shows you where you stand, in realtime.

Help when it matters, not once a year.

Guided moments to get you unstuck.

Meet Lizzie. On your side.

The words that keep us going.

Everything you were too polite to ask.

From money worry to let’s figure this out.