Introducing Welleness

The world's first holistic financial wellness app for women

Welleness blends hyper-personalised financial insights, AI coaching and smart alerts with trusted female advisers to help you feel confident, protected and in control of your finances.

Smartphone screen showing a financial wellness score of 126 with sections for income & savings, protection, mortgage & home, pension, investing, and estate & wills, each with individual scores and warning icons on investing and estate & wills. A chat prompt welcomes Amelie and offers help understanding the score.
0%
women's assets unmanaged
0%
less wealth held by women
0%
pension gap for women
0%
of women want advice

Most financial platforms are built for men

A new way of looking at women's finance

You might have used a budgeting tool, or thought about downloading an investment app. But what if there was an easier way to get a grip on the 6 key pillars of your financial health?

Icon of stacked coins with one coin leaning against the stacks.
Income & savings

Keeping on top of your income and outgoings is the essential base to building up your wealth. When was the last time you properly reviewed your spending?

Shield icon with a checkmark symbolizing protection or security.
Protection

You might be paying into life insurance but when did you last check your level of cover? Has it kept pace with current inflation?

Simple icon of a house with a chimney and a large doorway.
Mortgage & home

Your mortgage is normally your biggest fixed cost, but how regularly are you reviewing your options? Are you aware of the current base rate?

Silhouette of a palm tree with spread fronds.
Pension

You've probably got a pension (or several), but do you understand how it's invested? Or if it's growing fast enough? And where is all the paperwork?

Bar chart with four vertical bars increasing in height and a zigzag line with an upward arrow indicating growth.
Investing

Women are wealthier than ever, but we still aren't maximising our money. Do you have cash in the bank that could be making more money elsewhere?

Icon of a rolled scroll document with horizontal lines representing text.
Legacy

If you don't have a will in place, your children won't automatically inherit. We know how important taking care of family is to most women. 

Smiling woman sitting on yellow couch using a tablet with colorful financial category icons labeled Investments, Protection, Income & expenditure, Mortgage & home, Pension, and Estate & wills.

Dynamic scoring that calibrates daily

A personalised financial wellness check

We want you to feel confident and informed about your financial health. By answering some questions across our 6 pillars, you'll get a personalised wellness score. A great starting point for taking action.

Answer a 5 minute financial health check: We'll ask you some quick questions to get an indicative picture of where you are today.
Simple and straightforward: There's no need for any paperwork at this point.
Create a free account: Get access to education, smart alerts when something needs attention and your AI-coach Elle.

Ask elle anything

Meet your AI financial confidante

Once you’ve got your score, Elle’s here to offer hyper-personalised financial coaching. She’ll help you understand what your score means and give you some options of what you might want to do next.

Designed for women, by women

Think of her like your financially-savvy friend who never judges.

Instant, intelligent answers

Anything you ask is 100% confidential and secure.

Tablet screen displaying a digital avatar with silver hair and blue eyes, wearing a blue blazer and white shirt, labeled 'ELLE,' with the text 'wellness.ai' above.IconText greeting saying 'Hi Amelie, I'm elle!' in teal and light pink cursive fonts on a white background.Financial wellness score gauge pointing at 126 with red 'Investing' score of 9 and yellow 'Pension' score of 11.Text asking 'Would you like some help understanding your score?' followed by a smiling face emoji with heart eyes.
Two women having a discussion at a kitchen table with a laptop showing bar charts while a toddler plays with colorful blocks on the floor nearby.
Professional woman with dark wavy hair wearing a navy blazer and light blue shirt against a turquoise background.

Tailored advice from a specialist

Support from a trusted female adviser

If you'd like expert advice, we can connect you to one of our trusted, FCA-regulated, female advisers. No obligation, no hidden fees, just a free conversation (at a time that’s convenient) about what might be right for you.

Do you share any of these worries?

What she said

Legacy

I didn't have an active will. I guess I thought I was too young but I didn't understand that meant my kids wouldn't automatically inherit.

Close-up of a smiling young woman with blonde hair and green eyes outdoors with blurred green background.

Rachel

30
Protection

I lost my job and suddenly we couldn't afford to do anything. Now I'm working again I'm looking at getting decent income protection.

Smiling person with short reddish hair wearing a green shirt standing indoors with a blue curtain in the background.

Funmi

37
Pension

I know I have a pension from an old job but I don't know where it is or how to find it. My score has helped push it to the top of my priorities.

Close-up of a smiling woman wearing reflective blue sunglasses, with people and greenery in the background.

Sarah

46
Investing

I have some extra cash each month and I keep thinking about investing but just don't even know where to start. I'm also worried about the risks.

Smiling woman with long brown hair looking to the side outdoors in natural light.

Ozlem

37
Income & outgoings

I'm currently struggling not to use my credit card each month. I have a good salary but I could do with help managing my outgoings and costs.

Close-up of a woman with long red hair and green eyes smiling slightly in an outdoor setting.

Carly

28
Mortgage & home

Our mortgage became so expensive when the rates went up but I didn't realise I could switch now and save nearly £200 each month.

Close-up of a middle-aged woman with light hair smiling gently, wearing a red floral top, with a leafy background.

Hetty

50

Take control of your financial health today